Johan Bjorksten

• Employer brandingRecruitment is the new front in the marketing wars  
• Worlds ApartMarketers must tailor-make their message for each generation of Chinese  
• Don't get caught up in the spin of an online surveyRelevance is key: sometimes the best reaction is no reaction  
• Public Relations: Art or Science?Institutional reforms are needed to extricate China from the trap of excessive development  
• Leveraging the Full Power of PR and AdvertisingIt may be time to upgrade your company's China communications strategy  
• Developing a PR Strategy to Target Online AudiencesThe truth about the Chinese Internet  
• Cross-cultural M&A CommunicationsChoosing the right publications to really support your business  
• Does your PR team have the right priorities?Choosing the right publications to really support your business  
• A Lesson in Crisis CommunicationsWhile PR fared better than most, there are still lessons to be learned from the global financial crisis  
• And the winner is ...In contrast to other marketing disciplines, PR has benefited from the recession.