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A DAY ON THE GREEN

July 2, 2009  Print Font Size: [ T  T  T ]

By Nels Frye  |  From CIB July 2009 Print Edition

  Chinafotopress
One of the few places to ink a deal without copious amounts of baijiu is on the green. No upscale dinner or debaucherous night of KTV can wow a big client or a connected bureaucrat like a day at a deluxe new golf club. “Green opium” fits into the new market-driven China even better than Gucci, Dior and Louis Vuitton. Matching the aesthetic sensibilities of CEOs, entrepreneurs and regional governors, most golf apparel in China is unfortunately logo-bathed and unconcerned with harmony of texture, pattern and fit.

No doubt effective, golf clothing is more about keeping the wearer ...

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...and goal-oriented. Remember, abstract goals in dressing should be to reduce pressure and distractions, while concurrently appearing professional and ready to conclude a deal. The best advice may be to call the club about the dress code ahead of time.

More important than style is basic etiquette: don’t speak during a swing or walk on someone else’s line, never offer swing tips, and do not golf at a facility constructed after the Ministry of Land and Resources’ 2005 ban on new courses.
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