Archive for the ‘marketing’ Category

Why don’t Chinese women use tampons?

Wednesday, November 7th, 2007

Why don't Chinese women use tampons? This is what crossed my mind the last time I went to Watson's, a Hong Kong-based drugstore chain (or as British co-worker Matt insists I write, a chemist) where expats in Beijing go to buy dental floss, tampons, and other things you can't find ...

1,2,3,4, I declare a search war

Wednesday, November 7th, 2007

The battle for Chinese internet supremacy is heating up. Google has so far this year pumped millions of dollars into China in an attempt to increase its share of the Chinese search market, currently dominated by Baidu and yesterday announced plans for a complete overhaul of its China homepage - ...

Playing the health card

Thursday, October 18th, 2007

I read with interest that Coca-Cola is establishing a new research institute in Beijing aimed at producing ‘healthy’ drinks for the Chinese market based on traditional Chinese medicinal remedies. The use of quotation marks here is deliberate. Call me a cynic, but since when did Coca-Cola, manufacturers of a drink ...